A SheInherited® Strategy Tool

The Funnel Math.

Plug in your numbers. See exactly what your funnel needs to deliver — ad budget, customers, AOV, ROAS, and the profit on the other side. Built for coaches and consultants who'd rather decide from data than from hope.

Your inputs save automatically on this device.

Your Profit Goal & Ad Basics

the goal & the ad math

Desired Net Profit ($, after ad spend)

Cost Per Click (CPC) typical $0.50–$3

Front-End Conversion Rates

the funnel math

Click → Lead typical 10–20%

Lead → Customer typical 30–60%

CALCULATED · CLICK → SALE —

Front-End Offer Pricing

your day-one cart

Initial Offer Price your front-end product

Order Bump 1 Price checkbox add-on

Bump 1 Take Rate typical 25–35%

Order Bump 2 Price optional · 0 to skip

Bump 2 Take Rate

Upsell 1 Price page after checkout

Upsell 1 Take Rate typical 8–15%

Upsell 2 Price page after upsell 1

Upsell 2 Take Rate typical 5–10%

Downsell Price optional · for declined upsells

Downsell Take Rate

Back-End Sales Projections

premium offer · email + storefront

Customer → Back-End % of front-end buyers who upgrade · typical 3–8%

Pay-in-Full Price

PIF Take Rate % of back-end · typical 70–80%

Payment Plan Total total of all payments

# of Payments payment plan length

Required to Hit Your Goal

The Math Says

Revenue Breakdown